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Wednesday, June 30, 2010
5-Pack Premium Reusable LCD Screen Protector with Lint Cleaning Cloth for Apple iPhone 3G 8GB 16GB
Latest Iphone Auctions
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Iphone 4GS opens your eyes
Analysts are confident that Steve will have something fantastic to highlight in WWDC 2010. Steve may come up with a pick of un-heard of features of IPhone 4GS in his key address. Despite Gizmodo possessed a prototype of iPhone 4GS for some weeks, analyst think that the tech blog has missed to uncover a few significant features of iPhone 4GS. Steve may put emphasis to those factors in his speech.
Among them, the most important feature is regarding iPhone 4GS’s display technology. Gizmodo has not said anything about iPhone’s next-gen model’s display technology. The fact here is that iPhone 4GS may come forth with an IPS display rather the conventionally used display in a smartphone, AMOLED. Apple has used IPS display in its recently launched tablet computer iPad.
Further, iPhone 4GS will feature two cameras; one front-facing camera for video chatting and another rear one. The rear camera is expected to be a five-mega pixel cam with LED flash. Also, the new iPhone will be a surprise in regard of battery back up. It is anticipated that the device will carry an advanced battery.
Some other superb highlights like a bigger memory storage capacity and an advanced microprocessor, the one used in iPad are also assumed to be part of iPhone 4GS.
The Apple iPad 4GS will have 512 MB memory and the device would be all set to perform multiple tasks. The processing unit used will be Arm Cortex A8. The touch cum display screen is made by LG. It will be providing a resolution of 960 x 640, doubling what current iPhone displays is offering.
A good screen is very important for the Apple iPhone 4GS since ebooks would be accessible on the handset. Hence, for better viewing a panels has been fitted in it the IPS (in-plane switching) panels with FFS (fringe-field switching) technology. FFS refers to the clarity of display. Even with sunlight, it will not hamper the good quality display. The panel is 33 % slimmer than the previous edition of the handset which could mean a much better battery life as well.
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Tuesday, June 29, 2010
How long until the new iphone 4g come out?
I really want the iphone 3gs but i saw a video that said the new 4g iphone is coming out.Is it true??Should i wait if it comes soon?
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Latest Iphone Auctions
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Apple iPod classic 160 GB Silver NEWEST MODEL
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Monday, June 28, 2010
15-Item iPod classic Accessory Bundle
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DLO HipCase Leather Folio Case for 80/120/160 GB iPod classic 6G
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iPod Shuffle
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Sunday, June 27, 2010
HOW TO: Use iMovie for iPhone
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Steve Jobs to iPhone 4 Owners: Stop Holding the Phone Wrong
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Find a Travel Mate for Your Next Remote Adventure
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Saturday, June 26, 2010
FaceTime: Video Calls Finally Become Cool
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OnLive: Video Games on Demand Service Demoed [VIDEO]
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10 iPhone Apps for a Better Night’s Sleep
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Friday, June 25, 2010
IE9 vs. Chrome vs. Firefox: Microsoft’s Gaining Ground [VIDEO]
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How Did Apple Miss the iPhone 4’s Reception Issue? Maybe It Didn’t
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Google Remotely Flips the Kill Switch on Questionable Android Apps
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Tuesday, June 15, 2010
The Practice of Adaptive Marketing
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My main takeaway is that people agree with the need for change and want to talk more about this model.
After listening to what people had to say I thought it made sense to clarify a few things, namely:
Language and terminologyAgency structure and visionCreative outputThe term “adaptive marketing” isn’t ours, it comes from the people at Forrester. If you aren’t familiar with their report (registration required), Adapting Agency Relationships In A New Marketing Era, I highly recommend you give it a read. It does an excellent job of setting the table.
Several people have pointed out that adapting to changes in the marketplace, integrating cultural nuances and responding to emerging opportunities are all hallmarks of successful advertising. And I agree. Being able to identify what’s hot and leveraging the next big thing is essential in keeping a brand top-of-mind. Being responsive and adapting to changing market conditions is what all marketers need to do. But it’s not what we mean when we talk about adaptive marketing as a practice.
Traditional Marketing Is Linear
Let’s look at traditional marketing for a moment. It’s fundamentally linear. It starts with the brief. The creative team then develops material that gets trafficked. Performance is measured to determine whether or not it worked. The individual project or campaign ends and measurement data is used to help inform the next campaign. Then the whole process repeats.
Agencies have done an amazing job of developing the linear model. When it comes to pushing one-way messages it’s impossible to argue with their success. In an era that was focused around informing consumers about the benefits of a product or service it was masterful. It resulted in legendary advertising that spread messages and built brand identities. But as consumers evolved they became more and more immune to advertising. And today, with a world of information at their fingertips, consumers share knowledge and find out about products in ever changing ways. Advertising still works, but not like it once did.
So, how can agencies also change and create marketing products that are once again relevant to consumers lives? How can they change and still serve the needs of marketers? How can they help consumers solve problems rather than push marketing messages? I believe the answer is tied to the way we work. And, the ways we are compensated for that work.
Adaptive Marketing Is Iterative
Adaptive marketing is considerably different from the linear model. It’s organized to be a dynamic, “always-on” process in which creative is continuously measured against a pre-defined objective. Creative is modified, refined or abandoned as required. And since the creative team is aware of the end goal in advance, they have the responsibility and authority to do whatever is required to achieve the goal. The creative product becomes a means to an end, rather than the end itself. And compensation is tied to key performance indicators rather than the hours it takes to accomplish the goal.
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iPhone GUI PSD Version 4 – Now accurate, still free
Now in its fourth iteration, this version of the template has been completely redesigned from the ground up. Based on iOS4, it includes all the elements you need to design proof-of-concepts or production ready assets. Previous versions of this file we’re riddled with issues like blurry edged buttons and incorrect “bevels”. These issues have been addressed as best they can using Photoshop’s shape layers and layer styles. If you’re modifying any of the vector elements be sure the shapes are sitting on full pixels or your assets will begin to look blurry.
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Friday, June 11, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing is: who and where are people who want to communicate with us, and whom we should be listening to and focusing our content development on?
As part of the process we’ve developed for formulating a solid and sustainable social strategy for brands, we typically start with developing a Digital/Social Persona to help guide the engagement and communications strategy. While Personas are common in advertising and UX circles, they are relatively unique within social media as most practitioners will just tell you to “start listening”. While this is absolutely key to understanding and getting involved, it doesn’t provide a roadmap for long-term planning and engagement.
A persona doesn’t replace interacting directly with your customers, however it does give brands an understanding of how their customers are using digital media in all its forms, how they are interacting and engaging with complementary brands, the types of content that resonate with them, and a sense of where the brand “fits” (or could fit) within their online life. It also clearly demonstrates where it falls down, or neglects an important aspect.
In our experience, having this information, backed by thorough data and research, immediately illustrates where traditional communications fall short and why they should invest in 1-to-1 interaction and content development to remain relevant. It also begins to start the process of thinking about what true integration and touchpoints mean on a larger level.
We have a system we use to develop these personas with both qualitative and quantitative research, and with each iteration or new project find new ways to get to know the “persona” of the composite individual we’re modeling. I have a firm belief that with the amount of data we are collectively collecting in the digital realm helping companies make sense of it all and truly understand who their customers and prospects are will become both easier and more difficult. :)
For my social media friends out there – what types of practices do you use to help your clients get to know their customer?
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Designing for iOS4’s screen resolution
The updated platform uses a higher resolution screen (960×640 as compared to 480×320). This additional resolution also means that any graphic elements need to be designed twice. One set of images for the lower resolution and optional high resolution set for iPhone 4. iOS4 still considers itself 320×480, but introduces a scale factor you can check or provide upscaled graphic assets for it to automatically use. In other words, the iOS4 requires low resolution artwork and can scale it up, but you can’t expect to simply build out a high resolution version and have the OS scale it down.
We’re currently working on updating our iPhone GUI PSD to reflect the forthcoming iOS4 update. We’ll likely release 2 new PSDs. One for 480×320 and another for 960×640. We’re going to try and make everything as pixel perfect as we can while maintaining assets as shape elements for easy scaling. We’ll be sure to post an update when it’s done.
Categories: Apple, iPhone5CommentsJun 99:13 amSijo said:thanks for all ur previous posts…..thanks for sharing all these things….
Jun 99:13 amJJ said:Hey, in the current version of your GUI PSD, anything drawn as a vector shape and styled with layer effects is not snapped to pixels, yielding some blurry edges and general weirdness that makes your toolkit look not so convincing. Perhaps in this update you’d consider ensuring only whole pixels are used for all shapes? (especially buttons!)
Jun 910:41 amMark said:Legend
Jun 910:57 amhezral said:has the interface guidelines been updated?
Jun 92:31 pmDan said:I believe the introduction of high res screens is going to bring a revolution in the way in which we use devices, particularly in making reading easier. It will also pose some exciting challenges and new opportunities for us designers. Pixel shavers everywhere will be rubbing their hands!
Looking forward to seeing your new GUI.
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Friday, June 4, 2010
Adaptive Marketing
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business was done, and in so doing help consumers in fresh and engaging ways. Recently, we’ve noticed an unsettling trend. Agencies are becoming more and more similar. They’ve adapted the same processes. They create the same products. And for the most part, they deliver similar results.
For an industry that prides itself on a spirit of innovation, what we see happening doesn’t feel right. We believe it’s time to press forward. We believe that time to change is now. To that end, we are actively in the process of transitioning our Marketing Programs Group to an model.
“Business has only two basic functions – marketing and innovation.” Peter Drucker
is the next step in our evolution and will provide a truly progressive approach for our clients – one that we believe will become the approach that many marketers will use in the future. To the best of our knowledge we will be the first agency in Canada to provide this service.
Why are we doing this? Quite simply, we believe the days of doing traditional online marketing campaigns are fading. Linear programs based on reach and frequency are highly ineffective. As a direct marketing vehicle with clickthroughs averaging 0.02% they don’t work. And with banner-blindness being what it is, as a brand vehicle most efforts are largely ignored.
The reality is that consumers have changed faster than marketers. And they expect communication that delivers tangible value. Traditional campaigns that trumpet brand messages or focus solely on unique selling propositions are no longer considered the principle measure of value to consumers. To be blunt, what worked in the 50’s simply doesn’t work anymore. Today’s consumer demands more.
Value used to be derived from a consumer’s perception of what a product could do for them. This interpretation of value has evolved. And these days value is better characterized as, “what can a brand help me do?”
When we switch our strategic approach to deliver tangible consumer value – we are obligated not only to evolve the ways we engage with consumers, but also, to re-examine the approach (and processes) we use to create, monitor, deploy and continuously tune our marketing programs.
The Old Way
The “traditional online” marketing approach is linear and built on the idea of telling consumers about products and services through increased reach and frequency.
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Hiring: Junior Front-End Developer
We are currently seeking a motivated and talented, Junior Front-End Developer to join our team fulltime. The job description is simple — You must be able to convert designs into high quality, cross-browser compatible, valid HTML / CSS markup.
RequirementsA minimum of 3 years industry experienceStrong understanding of HTML & CSSWe don’t expect you to design, but you have to know PhotoshopClear grasp of best SEO practicesKnowledge of JavaScript is a bonus (but not a requirement)MUST BE LOCAL. If you’re not in Toronto, don’t bother applyingIf you’re interested in joining our team and think you have the chops, we have a little test for you. Using this Photoshop file, please prepare a sample HTML page for our review.
Download The Test FileOnce your sample page is complete, please submit the link, a copy of your resume and your portfolio to work
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Wednesday, June 2, 2010
The Physical Internet
It’s really nothing that new. Companies like FedEx have been connecting physical things to the web for years. Most of the examples are similar though – they involve scanning codes and updating systems to keep customers up-to-date. Another notable one is Domino’s pizza tracker. A system that lets the pizza makers scan barcodes at certain parts of the pizza making process to update their customers on the Web.
Recently we’re seeing an increase in activity here that goes beyond scanning codes, and it has me giddy with excitement to see where it goes. Poke’s Baker Tweet is a prime example of . Put simply, it’s a physical box located in the bakery that sends messages wirelessly to Twitter to let followers know what’s fresh. The guys who built it actually started a company called Breakfast who, from what I’m told, is all about creating experiences like this.
Another good example of this is Nike’s Chalkbot. A machine that took tweets and messages from real people and plotted them in chalk along a portion of the Tour de France.
I think we’re going to see some really innovative stuff this year, most of which will be connecting virtual stuff with real stuff. Last week, Andy Sandoz over at Work Club posted an interesting article that touched (sorry) on what it may be like if Facebook had a physical ‘Like’ button. I’d love to hear of more examples or thoughts on this.
Categories: Future UI, Great UX, Industry trends, Innovation, Interaction Design, Technology1CommentMay 55:44 pmCurt Brown said:The wifi scale made a lot of headlines last year. It apparently sends your weight and body fat stats to an online account when you step on the scale, and it allows you to connect it to twitter so that you keep yourself in check. Most people scoffed at it, but it’s an interesting feature. It’s optional, useful (to some), and it’s cheap.
Value added services can be so inexpensive to implement, and yet very few companies choose to. I think in the future this kind of stuff is going to be necessary for companies to include, and not just an afterthought.
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Tuesday, June 1, 2010
Tiered value-based pricing
Imagine that you were commissioning the development of a new home for you and your family. What would you look for in a bid from a contractor? Would you be satisfied with one option, one price? A quote that lays out averaged costs in the most generic of terms? Boiler plate descriptions of process and procedures that fail to address your specific needs and desires?
Buying a Web site (or any user experience) design shouldn’t feel like this—and yet, consider how we often pitch, scope and quote on projects.
We put together a statement of work that estimates the costs on an “average per-square-foot” basis (e.g. number of templates). We talk about us: our process, our people, our proven track record. If we’re placing a fixed bid, we typically propose one option and one price that studiously and reflexively attempts to cover off everything in the brief.
A couple of weeks ago, Jon posted up some thoughts on why we’re switching from costs-plus to a value-based pricing model. This generated a very lively discussion, which—if I were to summarize it—really boiled down to a sentiment of “that’s great, but how do we do this?”
Since then, we’ve experimented with a number of pricing options and strategies. I’d like to share one that we think shows a lot of promise.
A tiered model for value-based pricing
A tiered model lays out multiple options at different price points and empowers purchasers to make better, more informed decisions that feel less arbitrary. I wish I had a simpler name for it, because it really is a very standard and straight-forward way to price things out. Here’s a template that we developed for a recent client:
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How I’m Using the iPad
Now that we’ve had a few weeks to put the iPad through its paces, it’s moved from being a novel new gadget to something that I use every day. The number one question I get when people find out I have an iPad is – what do you actually use it for?
It’s difficult to describe to people why I’d choose an iPad over my MacBook Pro while around the house. The MacBook is easier to type on, it’s more powerful, and it comes with all the latest plug-ins/extensions to make for a pretty good experience, but it also weighs almost 10 pounds and the battery now lasts a measly couple hours on a good day.
After a few days, I found myself bringing the iPad all over the house. It’s so trivial just to pick it up and throw it on the couch, have it in front of you while you’re eating a meal, or watching a TV show or movie in bed.
So what am I actually using it for?
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Hiring: Art Director
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